Altra Running
Vanish C
Shadowstep teamed up with Altra Running to produce a fully animated piece showcasing the features of their one-of-a-kind carbon fiber half-plate speed shoe, the Vanish Carbon.
Vibrating with heat and energy, the Vanish C reveals all of its best features before speeding off, leaving the competition in the dust.
Creative Direction | Art Direction | Illustration | 3D Animation | Compositing
Heat.
The essence of the Vanish C is visualized in heat energy and smoke, evoking a mysterious, powerful personality.
Print
Collateral
Storyboards
Project 275
At the heart of our visual direction for the Vanish C animated piece is a story beginning with a toaster oven. Project 275 is the starting point for our work on the Vanish C — a larger initiative within the Altra Running organization.
Conceptual Explorations
Explorations
A look at a few of our creative efforts that went unused in the final animated piece.
